Less magic are the numbers I have to deal with at work. American clients just love to quantify their advertising. I'm not sure any of it really makes sense but, now that I'm up and running, I've decided to avoid brand and planning issues on this blog. Suffice to say that, above, you can see the notes I made in today's 3 hour 'Brand Metrics' Presentation.
One thing though - the 'can do' attitude at Goodby Silverstein is unlike anywhere I've ever worked before. Two examples:
1. Yesterday, we pitched for a Big New Client. And as our 'crack team' skipped off to the meeting, the entire agency gathered on the pavement and cheered them off, the Rocky theme tune stopping traffic..
2. To deliver a 'big idea' to a client a mile across the city, the agency formed a human chain from our door to theirs...(will put link up later)
As cheesy as a Jumbo Wotsit Fondue, yes...and terribly un-British...but it makes a change not to be understated and ironic.
Just sometimes, of course.
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