This all-agency email caught my attention.
Don't forget, this year we're gonna do what we can to help Glide get the S.F. homeless community feeling and looking a lot more bright and shiny.
Believe me, after what I saw this weekend, this is quite a task. So bring on your toothpaste, lotions, glueguns, shampoo, conditioner, soap, toothbrushes, steelwool, shaving foam, anything that hasn't been used, that will make a homeless person feel fresh as a daisy, and sparkle like they were just hosed down from the tops of the heads to their itty bitty crusty toes.
They are also in bad need of blankets (which by the way can be found at Ross for $5.99 ) So come on, help with what ever you can. I will be more than happy to come by and collect all items.
Many Thanks,
Steffan
At first I thought this was an attempt to break the world record for 'most tasteless branding opportunity ever'. I can see the brief now - 'Demonstrate the power of Glide cleaning products by scraping clean the fetid homeless dudes of San Francisco'.
Thankfully, it turns out that Glide is, in fact, a 'benelovent church without walls'. Still, the thought of steelwool as a 'cleaning product' scares me, even if you're a bearded crack whore with walrus skin. I wonder though - is this how the gayers get themselves so shiny?
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